{"id":4344,"date":"2026-08-20T07:48:59","date_gmt":"2026-08-20T07:48:59","guid":{"rendered":"https:\/\/opziq.com\/?page_id=4344"},"modified":"2026-08-24T09:05:50","modified_gmt":"2026-08-24T09:05:50","slug":"vivobene-marketing-research","status":"publish","type":"page","link":"https:\/\/opziq.com\/de\/vivobene-marketing-research\/","title":{"rendered":"Vivobene Marketing Research"},"content":{"rendered":"<div>Case Study\u00a0 \u00b7\u00a0 Intelligente Kommunikation<\/div>\n<div>Vivobene <span class=\"uk-text-primary\">Marketing<\/span> Research<\/div>\n<div>&amp; Brand Development<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/08\/research_02.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/08\/research_04.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/08\/research_03.jpg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/08\/research_01.jpg\" alt=\"\"><\/p>\n<div>Strategische Marktforschung und <img decoding=\"async\" class=\"uk-border-circle uk-visible@s\" src=\"\/wp-content\/uploads\/2026\/08\/strategic_market-1.svg\" width=\"50\"  alt=\"\" loading=\"lazy\" \/>   datengetriebene Kommunikation f\u00fcr einen Premium-Anbieter im Senior Living.<\/div>\n<div>\n<p>OPZIQ hat eine umfassende Markt- und Wettbewerbsanalyse in Europa und Thailand durchgef\u00fchrt, um zu verstehen, wie sich Premium-Marken im Bereich Senior Living und Pflege positionieren, Wertversprechen kommunizieren und langfristige Bewohner gewinnen.<\/p>\n<p>Die Analyse umfasste Preisstrukturen, Pflegestandards, medizinische Unterst\u00fctzung, Betreuungskapazit\u00e4ten, Lifestyle-Positionierung und Bewohner-Erlebnis konkurrierender Einrichtungen. Daraus wurden Marktl\u00fccken, Zielgruppen-Erwartungen und st\u00e4rkere Positionierungsm\u00f6glichkeiten identifiziert.<\/p>\n<p>Der strategische Fundament sorgte f\u00fcr klare Richtung in Branding, Kommunikation, Zielgruppenansprache und langfristigem Gesch\u00e4ftswachstum.<\/p>\n<\/div>\n<div>\n<p>Ergebnis<\/p>\n<\/div>\n<div>Social Media Growth &#038;<span class=\"uk-text-primary\">  Engagement Strategy<\/span> <\/div>\n<div>\n<p>OPZIQ entwickelt zielgerichtete Digital-Marketing- und Engagement-Strategien, die Unternehmen mit der richtigen Zielgruppe verbinden und qualifizierte Anfragen generieren. \u00dcber gezielte Facebook-Kampagnen, Audience Targeting, laufende Optimierung und Conversion-fokussierte Kommunikation stehen echte Leads im Fokus \u2013 nicht nur Reichweite.<\/p>\n<p>F\u00fcr Vivobene Thailand fokussierte die Strategie auf die St\u00e4rkung der Positionierung im Premium-Segment sowie auf Belegungs-Wachstum durch fokussierte digitale Outreach- und Engagement-Ma\u00dfnahmen.<\/p>\n<\/div>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/08\/icon_1_growth.svg\" alt=\"\"><\/p>\n<h3>35 <span uk-icon=\"icon: arrow-right; ratio: 2\"> <\/span> <\/span> 47<\/h3>\n<div>\n<p>Bewohner in 4 Monaten<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/08\/icon_2_target.svg\" alt=\"\"><\/p>\n<h3>60<\/h3>\n<div>langfristiges Belegungsziel<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/08\/icon_3_brand-position.svg\" alt=\"\"><\/p>\n<h3>Premium<\/h3>\n<div>Brand-Positionierung<\/div>\n<\/li>\n<\/ul>\n<p><!--more--><br \/>\n<!-- 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macht.\",\"margin\":\"medium\",\"maxwidth\":\"2xlarge\",\"parallax_end\":\"100%+10vh\",\"parallax_opacity\":\"1 50%,0\",\"parallax_start\":\"-100vh\",\"parallax_target\":\"![class*='uk-section-'] ~ 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width=\\\"50\\\"  alt=\\\"\\\" loading=\\\"lazy\\\" \\\/>   datengetriebene Kommunikation f\\u00fcr einen Premium-Anbieter im Senior Living.\",\"title_element\":\"div\",\"title_style\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>OPZIQ hat eine umfassende Markt- und Wettbewerbsanalyse in Europa und Thailand durchgef\\u00fchrt, um zu verstehen, wie sich Premium-Marken im Bereich Senior Living und Pflege positionieren, Wertversprechen kommunizieren und langfristige Bewohner gewinnen.<\\\/p>\\n\n\n<p>Die Analyse umfasste Preisstrukturen, Pflegestandards, medizinische Unterst\\u00fctzung, Betreuungskapazit\\u00e4ten, Lifestyle-Positionierung und Bewohner-Erlebnis konkurrierender Einrichtungen. 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OPZIQ hat eine umfassende Markt- und Wettbewerbsanalyse in Europa und Thailand durchgef\u00fchrt, um zu verstehen, wie sich Premium-Marken im Bereich Senior Living und Pflege positionieren, Wertversprechen kommunizieren und langfristige Bewohner gewinnen. Die Analyse [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4344","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vivobene Marketing Research - OpzIQ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/opziq.com\/de\/vivobene-marketing-research\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vivobene Marketing Research - OpzIQ\" \/>\n<meta property=\"og:description\" content=\"Case Study\u00a0 \u00b7\u00a0 Intelligente Kommunikation Vivobene Marketing Research &amp; Brand Development Strategische Marktforschung und datengetriebene Kommunikation f\u00fcr einen Premium-Anbieter im Senior Living. OPZIQ hat eine umfassende Markt- und Wettbewerbsanalyse in Europa und Thailand durchgef\u00fchrt, um zu verstehen, wie sich Premium-Marken im Bereich Senior Living und Pflege positionieren, Wertversprechen kommunizieren und langfristige Bewohner gewinnen. 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